Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
I have to admit that my life experiences prior to reading this book led me to the bias that crowds almost always produce worse results than rational individuals acting independently. While that may still be true in (the frequent) cases where crowds suffer from conformity and "groupthink", this book made me reconsider my thinking about the value of crowds the rest of the time. Here is the common sense reason described in the book:
What's the first thing your dog or cat does after a bath? Mine lick themselves clean! Yep, all those chemicals used in pet cleaning products go straight into your pets mouth. Lovely huh? I must be honest, sometimes my dogs eat healthier than I, their bed is bigger than mine, relative to their body size, and they don't work half as hard as I do. Continue reading
If you look at any commercial sunscreens you will see a lot of disclaimers, including that sunscreen does not prevent cancer, and the best approach to protect skin is to avoid the sun by wearing appropriate clothing. That may all be true, but that is not always practical, and that is not the whole story. Here is the rest of the story.
So, do you really need a sunscreen? The answer is: