FTC Fines “Organic” Personal Care Product Retailer For Fraud

A lot of companies in the personal care product industry are committing fraud. They're lying about what is is their products, and/or they're simply using generic off the shelf formulas comprised of chemical soup. They focus only on marketing, rather than what is in their products, and put consumer health at risk as a result. Here is a perfect example of that. Continue reading

Detergents Versus Real Soap: Facts And Fictions

Why should you care if you wash with soap or detergent? Are they not the same? Isn't soap just that, soap? Items labeled soap are not always soap, they're often actually detergents. Detergents are very different from soaps, and the reason this matters is the same reason why we started Nature's Complement: it has to do with health. Continue reading

Antifragile: Things That Gain From Disorder by Nassim Taleb

If I were forced to compile a list of "top ten books I have read that help a person understand the world" this book would certainly be on it. I have to admit this book review was a long time coming. I first read this book in 2017, and I have procrastinated on writing a book review since then, mostly due to wanting to do justice to such an important compilation of insights. Continue reading

Why Jennifer Lopez would be better off using our L’Crème – and you would too

I recently saw an "article" (really an advertisement) on Yahoo as I was logging out of an old email account. It claims that the secret to Jennifer Lopez's young looks is the skin cream she uses (rather than all her makeup). Now this is a highly transparent marketing scheme to anyone paying attention, because Continue reading

You Can Pay for Your Health Now, Or You Can Pay For it Later

I recently had an alarming epiphany. Alarming for two reasons: 1. This realization is not new, it has been ongoing for years, and 2. It’s getting worse. Our culture does not value the truly important things, but instead, many of us value many of the wrong things, and at the expense of our health. Continue reading

Buyology: Truth and Lies About Why We Buy

Book review: Buyology: Truth and Lies About Why We Buy by Martin Lindstrom. This isn’t a book about marketing; well, it is, but it’s not your typical marketing book. It’s actually a very well written synopsis of what some new psychological research studies are telling us about our buying habits. I stumbled upon this book while searching for books on marketing. I own a business, Continue reading