If I were forced to compile a list of "top ten books I have read that help a person understand the world" this book would certainly be on it. I have to admit this book review was a long time coming. I first read this book in 2017, and I have procrastinated on writing a book review since then, mostly due to wanting to do justice to such an important compilation of insights.
Book review: Buyology: Truth and Lies About Why We Buy by Martin Lindstrom. This isn’t a book about marketing; well, it is, but it’s not your typical marketing book. It’s actually a very well written synopsis of what some new psychological research studies are telling us about our buying habits. I stumbled upon this book while searching for books on marketing. I own a business, Continue reading