I recently saw an "
article" (really an advertisement) on Yahoo as I was logging out of an old email account. It claims that the secret to Jennifer Lopez's young looks is the skin cream she uses (rather than all her makeup). Now this is a highly transparent marketing scheme to anyone paying attention, because
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I recently had an alarming
epiphany. Alarming for two reasons: 1. This realization is not new, it has been ongoing for years, and 2. It’s getting worse. Our culture does not value the truly important things, but instead, many of us value many of the wrong things, and at the expense of our health.
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Book review:
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom. This isn’t a book about marketing; well, it is, but it’s not your typical marketing book. It’s actually a very well written synopsis of what some new psychological research studies are telling us about our buying habits. I stumbled upon this book while searching for books on marketing. I own a business,
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As consumers become more aware of what goes into their food and personal care products, they are taking action with their wallets and purses by choosing to purchase products that meet higher standards for their health and beauty requirements. For example, choosing to buy organic, non-GMO, gluten free,
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As the famous saying goes, "It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so." Unfortunately when it comes to the cosmetics and body care/personal care product industries, there are a lot of myths out there that "just ain't so". Which is why we decided to repost this great article from EWG that debunks several of the most common (and dangerous) myths out there.
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