Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business I have to admit that my life experiences prior to reading this book led me to the bias that crowds almost always produce worse results than rational individuals acting independently. While that may still be true in (the frequent) cases where crowds suffer from conformity and "groupthink", this book made me reconsider my thinking about the value of crowds the rest of the time. Here is the common sense reason described in the book: Continue reading

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Steven Levitt and Stephen Dubner

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain While my primary passion is in health sciences (biology [cellular/molecular/physiology], chemistry, biochemistry, nutrition, fitness, etc.), I have to admit that I have almost as much interest in the areas of economics and finance. I realize that to most people these are dry subjects, the study of which is best suited as a treatment for insomnia. Which is why the authors of Continue reading

Do You Really Need A Sunscreen?

If you look at any commercial sunscreens you will see a lot of disclaimers, including that sunscreen does not prevent cancer, and the best approach to protect skin is to avoid the sun by wearing appropriate clothing. That may all be true, but that is not always practical, and that is not the whole story. Here is the rest of the story. So, do you really need a sunscreen? The answer is: Continue reading

Understanding Oils & Fats For Health And Beauty

This article is for anyone interested in learning more about some of the ingredients that go into all natural personal care products, and also for anyone who wants to learn a little more background about fatty acids and lipids in nutrition and every day life. Understanding the basics of the different types of fatty acids (oils and fats) will allow a person to make healthier choices in both their skin care and nutritional needs. Continue reading

Our Products Have Been Reviewed By Good Guide!

Good Guide is a consumer product rating company. Their scientists review ingredients and rate thousands of products - including many personal care or body care products - for safety. They recently rated our L’Crème anti-wrinkle cream, our La Rosè lotion, and our Nothing Fancy deodorant. Our products scored perfect "10s" across the board for product safety. You can see for yourself in the links below (note that the testing was done during our prior brand name): Continue reading