Bemotrizinol: Safer Sunscreen Ingredient, or Just Better Regulated?

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After more than two decades without a new sunscreen ingredient approval in the United States, the FDA has approved Bemotrizinol for use in sunscreen products. Already used internationally for years, the ingredient is being promoted for its broad-spectrum UV protection, photostability, and low levels of skin absorption.1 But what does the evidence actually show, and what questions remain unanswered? Continue reading

The FRESH Act: Food Safety Reform, or Another Step Backward?

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A new food safety bill has been introduced in Congress, and on the surface, it sounds like a step forward. The formal title is the FDA Review and Evaluation for Safe, Healthy and Affordable Foods Act of 2026, being discussed as the “FRESH” Act. Like many bills, the title sounds reassuring. Safe. Healthy. Affordable. Who could argue with that? Continue reading

Are YOU Ready to Switch to Real all Natural Products?

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Let’s be honest about something: our personal care habits didn’t develop in a vacuum. They were either passed down to us by our parents, or shaped by what we saw—television, advertisements, magazines, and now social media. Somewhere along the way, we were shown what “normal” looks like. Continue reading

Hidden Hormones: Why Consumers Are Boycotting Endocrine-Disrupting Products

Public controversy surrounding major advertising campaigns from large consumer product companies has, at times, led to calls for boycotts. While much of that attention tends to focus on messaging and social issues, it often overlooks a far more consequential concern: the ingredients used in everyday personal care and household products. Rather than weighing in on advertising decisions, this article redirects that attention toward the growing body of scientific evidence surrounding certain chemical exposures—and what they may mean for human health. Read on to better understand these concerns and how to make more informed choices for yourself and your family. Continue reading
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